Page 23 - Industrial plants

Think global, act local: a winning

growth concept for outlet markets

For 20 years, Cortem Group has embraced the philosophy of
delocalization of commercial and product assembly activities to
reach customers from all over the world faster in the face of
increased in local content requirements

Francesca Merola, Communication & Marketing Specialist
Cortem Group

ompanies of international scope In recent years, there has also been a rapid growth in
deeply feel the theme of localization Local Content Requirements, especially in strategic
or relocation. The production sectors such as Oil & Gas characterized by large
relocation, which consists in a economic revenues. These are policies imposed by
transfer or duplication of production governments that require companies to use goods
Cactivities in foreign sites in order to produced or services supplied nationally to operate in
obtain advantages, is a very complex phenomenon that each market and thus achieve employment, industrial
fits into the wider context of international trade, which, and technological development objectives.
despite being closely connected to modern society, has
its origins as far back as the fifteenth century, or rather Cortem is the story of a small Italian company that
with the discovery of America, an event which also began operating, initially with just a few people, in a
marked the birth of the world economic system. niche sector such as the explosion-proof sector at the
International relocation has proved to be a successful end of the 60s and which, over the years, has grown
economic strategy not only thanks to the ability to and structured itself as solid basis for diversified
develop price containment policies that have allowed activities which led to an inevitable internalisation.
the achievement of better performances on international Cortem today is a group that boasts 3 Sister Companies
markets, but also thanks to the proximity to the outlet located in Singapore, Dubai, and Buenos Aires, 10
market, the increase in competitiveness business and distribution hubs, 250 employees and a large sales
diversification. network and represents one of the main players in the

IndustrIal Plants - May 2023
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