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products and services. When GE launched its Support from the highest level of the organization is
Ecomagination program in 2005, it was both to necessary to sustain energy-effciency programs,
publicize the company’s internal energy-effciency or else they are likely to peter out. Ambitious and
successes and create new value with innovative measurable targets can inspire creative thinking,
solutions to energy and water challenges. In a but all in the service of common sense solutions.
2011 report, GE says the Ecomagination program Cost savings at the plant level should aim to
has generated revenues of $ 105 billion against an recover the costs of investment within a few years.
investment of $ 10 billion until 2015. Internal programs help the bottom line, but they
may also inspire top-line growth through products
Conclusion and services aimed at helping customers reduce
their energy use. Many companies have started to
Although the regulatory and tax issues around offer energy-effciency products and services, but
energy effciency are still in fux, we see ample most are still in early stages. While the demand
benefts for manufacturers that invest in energy- curves for many traditional products and services
effciency programs. Reducing energy use not only are leveling off in mature markets, energy effciency
lowers costs, but also makes companies more promises to remain a growth industry. Now is
resilient, improves employee morale and creates a the time to enter the market with energy-effcient
better corporate image. solutions.

Oliver Strähle

Oliver Strähle is a partner at Bain & Company in on exploiting full potential on strategic and opera-
Zurich. His customers are mainly companies from tional issues. Before becoming a corporate con-
the sectors of automation and drive technology, sultant, Oliver Strähle worked for Rolls-Royce Aero
building technology and machinery. Engines, where he was responsible for the deve-
Serving international and leading Swiss and Ger- lopment of new engine concepts.
man industrial groups, Oliver Strähle works mainly

Kim Petrick

Kim Petrick is a partner in Munich and specializes dustrial goods and services, telecommunications
in the energy sector, particularly in conventional and technology sectors. He advises his clients
and renewable energy supply, equipment engine- on issues associated with strategy development,
ering and oil & gas. customer orientation, marketing and performance
He also commands extensive experience in the in- improvement.

Fabian Stierli is a principal and Adrien Bron is a manager; they work for the Industrial Goods & Services
practice in Zurich and have broad experience in the energy sector

Impiantistica Italiana - Novembre-Dicembre 2013 45