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NEW TECHNOLOGIES

Picture 4
Leading chemical companies
should turn the carbon and
“energy transition
into a competitive advantage,
with winners setting up and
implementing a decarbonization
strategy with a multi-year plan
with a long-term commitment

year plan with a long-term commitment.
Given the high uncertainty around evolving re-
gulation and advances in technology, it is also
crucial to set intermediate signpost indicating
9
MIL
230105_Decarbonization of Chem ...
ship with key suppliers ready to en- what’s coming next and distinct pathways
gage in the decarbonization journey showing different options to get to net zero (i.e.,
a certain level of flexibility in achieving decarbo-
3. Transform and innovate: Build new green nization targets).
engines to capture profi t pools in disruptive
markets Positioned at the middle of the value chain, they will
a Increase bio and recycled plastic volu- orchestrate the decarbonization journey encoura-
mes, combining progressive market pe- ging virtuous behaviors within their wider stakehol-
netration in selected “ready” customers ders’ ecosystem, clearly understanding customers’
b Create new platforms for bio/ recycled sustainability priorities and articulating the benefi ts
plastic markets leadership, engaging into of low carbon as part of an integrated value pro-
partnerships / M&A with players on the position.
value chain (mainly to secure feedstock All-in-all, decarbonization journey has to deal with
volumes in constant volumes and quality; standards and regulatory frameworks which play
technology). an important role in sustaining changes and future
development. In particular, an appropriate and ade-
Leading chemical companies should turn the quate regulatory scheme needs to be put in place
carbon and energy transition into a competitive (e.g. import duties on non-sustainable chemicals or
advantage: winners will set up and implement ETS scheme at EU Borders) to sustain decarboni-
a decarbonization strategy considering a multi- zation pathways of virtuous companies.

36 Impiantistica Italiana - Gennaio-Febbraio 2023