Page 53 - Industrial Plant 2015

Why tyres market? Fig. 3 - View from the bottom of the tallest column

Products made from rubber are an important part of
everyday living: pneumatic tires, shoe heels and soles,
gaskets and even chewing gum, among other things.
Within this sub-sector, the automotive area accounts
the majority of international production, with its parts
and components. The importance rubbers have can
be judged from the fact that global revenues will rise to
approximately US$ 56 billion in 2020.
Demanding market analysis in 2012: Asia-Pacific
accounted for about half of global rubber
consumption and roughly 47% of global output. North
America ranked second, closely followed by Western
and Eastern Europe [Source: Ceresana Market Study
Synthetic Rubber Analysis on web]. The current
relatively strong growth of demand for SSBR rubber on
the Community market allowed substantial progress
for developing projects and research program in this
field. Indeed, the tyre industry accounts for 75% of total
SBR demand, followed by mechanical rubber goods/
automotive parts, which account for around 20%.
Footwear consumes another 5%.
Due to the legislation for labelling of tyres (Regulation
No 1222/2009 of the European Parliament and of the
council) all tyres produced after June 2012 and on sale
in the EU from November 2012 will show grade of
rolling resistance, wet grip and noise. This regulation
aims at increasing the safety and the economic and
environmental efficiency of road transport by promoting
safe and fuel-efficient tyres and saving up to 4 million
tons of CO2 per year.
It should be reminder that the efficiency of the tyres is
strictly connected to the fuel consumptions of the
vehicle. Relative to other commodities SSBR is
increasingly favored because it offers improved wet
grip and rolling resistance, which translate to greater
safety and better fuel economy respectively. That is
another reason why the market of advanced SSBR
rubber will develop much faster than the other ones.

Shaping the future: APS next Fig. 4 - APS Group team on site
goals
far-reaching innovative projects to be developed. Much
In such period, the future belongs to companies that of the success in this core business would not be
are able to choose the best strategies and to accept possible without the management’s sales ability to offer
new challenges. The Community industry could benefit best proposals in terms of costs, quality and services.
fully from the growth of the synthetic rubber demand.
With long-standing international and local experiences
in processes and technologies development, process
licensing and intermediates, polymers and elastomers
production, APS should be considered as a reputable
engineering firm in the field of SBR.
As a driving force dealing with challenges ahead the
CEO and founder Mr. Antonio Quadrato has enabled

Industrial Plants - May 2015

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