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a.  We have built a complexity index that   Our  research  has  shown  that  from  2009 to
                                   measures the evolution of the O&G     2016 market complexity, as defined by the
                                   market level of complexity from 2009   eight variables above, has doubled, going
                                   to 2016 and highlights the key com-   from 1,0 (2009-2012 period) to 2,0 (2014-
                                   plexity factors                       2016 period). Four main elements have driven
                                   Three years of low oil prices, together with   the complexity increase. Those are in order
                                   pre-existing dynamics, have given rise to   of relevance: access to financing, contracts
                                   a new equilibrium. What are its key cha-  complexity and client’s rigidity on contractual
                                   racteristics? Has complexity increased or   terms and conditions, technological leaps and
                                   diminished? How does it affect contrac-  local content requirements.
                                   tors and component manufacturers?
                                   To answer these questions we have defi-  a.   Access to financing: the latter variable
                                                 ned a complexity index,     proves itself the most important source of
                                                 composed of  eight dri-     complexity and a critical success factor.
            The O&G industry has entered a new   vers, that are measured     On the one hand, for small and medium
              era, where market fundamentals     with a scale from 1 to 4    Italian players it is increasingly challenging
             have changed: O&G players have      and weighted depen-         (and costly) to obtain finance required to
                                                 ding on their relative
                                                                             carry out projects, as financial institutions
             implemented structural actions to   influence driver  on the    have become more demanding in terms
           respond to the crisis that have created   overall complexity of the   of guarantees and requirements. On the
              a new equilibrium in the industry  market. (Figure 1)          other hand, for larger contractors it has
                                                 Each driver was evalua-     become a key success factor to be able
                                                 ted through interviews      to provide finance to the final client. Chi-
                                                 and questionnaires to       nese and Korean players from this per-
                                   industry experts and operators looking at   spective are often in a position of compe-
                                   three different periods: 2009-2012 (fast   titive advantage as they typically provide
                                   increasing oil prices), 2012-2014 (oil price   attractive conditions for the final client to
                                   reaches and maintains high level plateau)   obtain finance from their local financial in-
                                   and 2014-2016 (low oil prices). The com-  stitutions: they typically provide a packa-
                                   plexity index was therefore built with a   ge of technical support and access to
                                   structured approach and closely evalua-   finance it.
                                   ted leveraging the know how and point of   b.  Contract complexity and client’s ri-
                                   view of industry operators.               gidity on contractual terms and con-
                                                                             ditions:  market  pressure  on costs  has
                            3.   At a global level the complexity of the     made the Oil Companies and therefore
                                O&G market has doubled from 2009 to          contractors,  increasingly  rigid regard-
                                2016 for both contractors and component      ing their acceptance of delays and extra
                                manufacturers (Figure 2)                     costs and they do so leveraging on more




























                             Figure 1. Market Complexity Index evaluation methodology



       26  Impiantistica Italiana - Settembre-Ottobre 2017
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