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This present paper is the second part of a wider   to increase plant efficiency and align to
                                  research, for which we published the first part in   stringent environmental norms, in deve-
                                  a previous Industrial Plant issue. Part I was entit-  loping countries investments are focusing
                                  led “Italian Oil & Gas contractors: how to restore   on brownfield development.  Upstream
                                  competitiveness in a context of increasing market   investments have returned to positive
                                  complexity?” and was focused on understanding    (+3÷5% in 2017 capex vs. previous year
                                  the root causes of the deep changes of the O&G   globally), with a tripling in new offshore
                                  industry following the oil price collapse and the   projects sanctioned so far this year com-
                                  consequent level of competitiveness of Italian O&G   pared with 2016; the number of active
                                  players today .                                  rigs has increased (+83% in September
                                                                                   2017 vs. September 2016 for US rigs and
                                                                                   +60% for Canadian rigs in the same pe-
                                   The industry is facing a new equilibrium        riod).
                                   with new forces at work, that is going to   b.  The O&G industry has nevertheless
                                         persist in the medium term                entered a new era, where market fun-
                                                                                   damentals have changed: O&G play-
                                                                                   ers have indeed reacted to the crisis
                                                                                   implementing structural actions (op-
                                  The second part of the research aims at defining   erational efficiency and standardiza-
                                  a clear agenda of actions for the O&G Italian play-  tion; streamlined processes and digi-
                                  ers in order to restore and sustain competitiveness   talization; portfolio rationalization,
                                  in the new context. Such agenda may be tailored   ….) that have created a new equilib-
                                  to the specific characteristics  of each player but   rium in the industry
                                  should in all cases be structured around 4 priori-  As a reaction to the 2014 drop in oil pri-
                                  ty pillars that from our research appear to be the   ces, OilCo’s have implemented structural
                                  most relevant challenges and areas of change. The   actions to improve their cost position.
                                  four pillars are: exploring ways to ease access to fi-  They have reduced headcount, rene-
                                  nancing; developing a culture and tools to enhance   gotiated with suppliers and developed
                                  contract, claims and risk management within the   new structural approaches to their core
                                  company; investing in technology and digital en-  operations. Indeed, they have developed
                                  ablers; structuring a value proposition to support   new  approaches  to exploration  & deve-
                                  local content requirements.                      lopment  such  as  the  “near  field”  explo-
                                                                                   ration, the “fast track development”, the
                                  1.   The Oil & Gas market has recently shown     multi packaging approach or the data dri-
                                     signals of improving conditions, and yet      ven imaging aimed at cost reduction and
                                     it has not gone back to the situation prior   asset monetization, process streamlining
                                     to the crisis. The industry is facing a new   through lean and digital solutions aimed
                                     equilibrium with new forces at work, that     at reducing time-to-oil. Finally, they have
                                     is going to persist in the medium term        accelerated the standardization process,
                                     a.  In the last months we have witnessed      also through the development of partner-
                                         an improvement in few key indicators      ships among different players.
                                         that sustain O&G market trends.  In       Therefore, investments have recovered
                                         downstream, while mature European and     and yet the investors (the Oil Compa-
                                         American market focus on investments      nies)  are different:  they value  innova-
                                                                                   tive solutions also developed through
                                                                                   partnership with suppliers involved at
                                                                                   early stages and they explore new fron-
                                                                                   tiers such as digital or renewables in
                                                                                   a  search  for  cost reduction  and  risk  di-
                                                                                   versification. The Oil Companies’ have
                                                                                   shaped a new equilibrium that presents
                                                                                   signs of both complexity and uncertain-
                                                                                   ty that need to be understood from the
                                                                                   suppliers point of view (both contractors
                                                                                   and service / component manufacturers).

                                                                           2.   The new market equilibrium calls for an
                                                                               in-depth  analysis  of  the  forces  at  stake
                                                                               in order to define and deploy adequate
                                                                               initiatives needed to recover competitive-
                                                                               ness



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