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He is constantly thinking through the complexity of
            this crucial inflection point for the planet. “Some-
            times it is all too easy to develop polarized views:
            ‘fossil fuels are bad’, and ‘anything that’s not fossil
            fuels is good’,” he says. “The reality is that for the
            energy transition to be successful we need to ad-
            dress the root cause and cure the effect. So, we
            must simultaneously reduce the carbon footprint
            associated with the production of energy from
            fossil fuels, as well as lower the fossil fuels in the
            energy mix.”

                 The reality is that for the energy
                 transition to be successful, we
            “need to address the root cause
                 and cure the effect


            All the same, “Fossil fuels will remain an important
            part of the energy mix;  they will not disappear,”
            says Fiorentino. “They fuel the chemistry on which
            much of the world lives, apart from energy. So, we
            need to be able to decarbonize fossil fuels as well   “We need a host of technical solutions, which is   Baker Hughes engineer
            as push for green sources of energy.”     why  the  regulatory  framework  is  so  important,   adjusts weather sensing
                                                                                               device as part of LUMEN
            Baker Hughes engineer adjusts weather sensing   which will further the development of technologies   methane monitoring
            device as part of LUMEN methane monitoring so-  and enable economies of scale to make solutions   solution
            lution.                                   such as CCUS economically viable,” he explains.
            With leading-edge technologies and continuing in-  Even more importantly, he adds, “We need to cre-
            vestment in innovation across both the oil and gas   ate the right rules that enable these technologies
            and energy value chains, Baker Hughes is perfectly   to work as integrated systems, as opposed to di-
            positioned to help in this critical mission. “We have   screte systems, and across boundaries. Energy is
            a number of technologies to decarbonize fossil fuel   a global business, not a local business.”
            energy production and also technologies that can   While realistic about the huge challenges ahead to
            help us facilitate the development of green energy   decarbonize the world – Baker Hughes has 2050
            value chains,” he says. “It’s what really brought me   as its target date to reach net-zero CO  equivalent
                                                                                    2
            here to Baker Hughes. Even a couple of years ago,   emissions – he is optimistic. “In times of crisis,
            some people would have said energy transition is   people recognize they need help, and this creates
            just a fad. Today, almost everyone acknowledges   a more open communication channel as people
            that it’s a necessity.”                   say, ‘How do we help each other?” he says.
            Fiorentino joined Baker Hughes to develop the ro-  Collaboration is essential for success and Fioren-
            admap for how Baker Hughes will go through its   tino says staying open and looking forward is key.
            biggest transformation in its 100-year history.  The   “People run the risk of looking down at their feet
            company  will  look to  lead  by  decarbonizing  the   – they don’t raise their heads enough because
            energy  value  chain,  bringing  its  deep  experience   they’re just really dealing with the urgency of one
            and technology capabilities to a new set of chal-  problem after the other.”
            lenges, faced not only by oil and gas but other in-  He acknowledges the reality of short-term pressu-
            dustries as well.                         res, but stresses that long-term strategic partner-
            As much as he admires his company’s tech-  ships are more important than ever. “It’s a matter of
            nical prowess, Fiorentino cautions: “There is   balance: recognizing the pressures our customers
            no  one  technical or engineering solution here …   are under and helping them address those, but at
            energy transition is a  systems play, not a single   the same time  being able to engage  in strategic
            technology play.” He ticks off a few of the key so-  discussions.”
            lutions that in combination will be critical to suc-  As Fiorentino scans the future horizon, it’s also cle-
            cessful decarbonization, including energy storage,   ar to him that “in a period of transition, the custo-
            energy efficiencies, demand-response manage-  mers you have today may not be your customers
            ment, and carbon capture, utilization and storage   tomorrow”. To that end, he sees success ahead for
            [CCUS].                                   those who “develop strategic platforms and closer
                                                      relationships with a range of different customers,
                 Energy transition is                 including those who are coming from left field and
                 a systems play, not a single         will become an important part of the system in, say,
                                                      30 years’ time.”
            “technology play                          Fiorentino urges the oil and gas industry to embrace
                                                      the challenge of reducing its carbon footprint, and



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