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new opportunities
Transforming Business
for a Sustainable Economy
As sustainability best practices
become more widely adopted,
pioneering firms are going much
farther by pursuing the next practices
that will allow them to achieve
step-changes in their business
while helping to deliver a truly
sustainable next economy
A truly sustainable economy will look different
depending on your industry. In agriculture, it will
Jenny Davis-Peccoud, Axel Seemann, Michael mean poverty elimination in smallholder farmer
Jongeneel and Fernando Martins, Bain communities, increased productivity to keep up
with a growing population and environmentally
limate change, unfair labor practices, restorative practices. For automotive companies,
corruption and other sustainability it will likely mean full adoption of autonomous
issues have become daily fixtures vehicles fueled by clean energy, with a sharing
in newspaper headlines—and are model allowing high vehicle utilization. In finance,
rapidly taking their place alongside the investor community will fully integrate
Cfinancial targets as top CEO environmental, social and governance (ESG)
priorities. Yet, the more that leaders work toward considerations into its investing approach.
their early sustainability commitments, the more There is no question that sustainability is umoving
they discover how much further they need to go up on the corporate agenda. When Bain &
to prepare for a future where competitiveness and Company surveyed 297 global companies, 81%
sustainability are inseparable. As sustainability said sustainability is more important to their
best practices become more widely adopted, business today than it was five years ago, and 85%
pioneering firms are taking a giant leap. They are believe that it will be even more important in five
pursuing the next practices that will allow them years. The evidence is everywhere. Sustainability
to achieve step changes in their business while is now incorporated into two-thirds of companies’
helping to deliver a truly sustainable next economy. core missions. Signatories of the UN’s Principles for
We believe that those who move first will unlock Responsible Investment now represent over half of
significant business benefits. the world’s institutional assets, and major investors
like BlackRock are calling for companies to serve a
Climate change, unfair labor social purpose.
practices, corruption and other Yet even as awareness grows and industries
respond, companies realize that their efforts to date
“sustainability issues have are just a drop in the bucket compared with what
become daily fixtures in is required and the potential value at stake. Among
companies surveyed, 99% believe we need to
newspaper headlines-and either maintain a fast pace of progress or increase
are rapidly taking their place the pace of progress. These companies recognize
alongside financial targets as that our current trajectory will have immense human
and financial costs. Consider that recent reports
top CEO priorities predict a paltry 5% chance of meeting the Paris
Impiantistica Italiana - Maggio-Giugno 2019 45