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NEW RESOURCES
Five things to do to thrive
in a hydrogen future
Hydrogen seems destined Aaron Denman, Mark Porter, derstand the value chain, and build up
to play a part in tomorrow’s Peter Parry, and Peter Meijer, capabilities to take best advantage of the
Bain & Company
opportunity.
energy plan. This isn’t the first time hydrogen has been
promoted as an energy solution for the
How should your company future: Some will remember that when
prepare? ydrogen is beginning to oil prices spiked in the 1970s and early
emerge as a viable, low-car-
2000s, hydrogen’s star appeared to rise.
bon energy source for some As oil prices stabilized and economies
industrial and transportation moved on, hydrogen was left with its pri-
Huses. mary role as an industrial feedstock.
Depending on incentives and uptake, the This time looks to be very different given
demand for hydrogen could double by the global push to decarbonize and the
2050. role hydrogen could play to drive down
Executives across industries should be lo- emissions across many industries and
oking at where hydrogen is likely to play end-use applications, many that would
a role in their business, work back to un- otherwise be hard to decarbonize (see Fi-
16 Impiantistica Italiana - Marzo-Aprile 2021