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Speciale Ipma Italy

be able to understand the Company Social The Project Manager has to be the main
Responsibility Mission and to operate it in a promoter of the Social Management Plan.
pragmatic way through the Social Management
Plan. 6.1 What are the specifc
Project Manager “does” what the Company competences that the PM shall
“says” in the Mission Statement.
In the past the Project Manager role was mainly practice to properly implement
concentrating duties and responsibilities on
purely technical issues, on the relationship with the Social Management?
Client and inside the Company. Nowadays The main required competences can be
in complex projects with important social described as (fgure 9):
challenges her/his role shall be enlarged: the • Social Stakeholders Management;
Project Manager shall be able to understand • Public Communication.
and develop the Social Management in the
Project. The Project Manager as a person shall
be aware of this new Company expectation and
shall extend her/his skills/abilities as needed to
profciently put in operation the above described
Social Management principles.
These new skills/abilities are important because
she/he is the only manager able to coordinate
at the same time the business objectives of the
project and the social objectives of the Social
Management Plan (fgure 8).

Fig. 9 - Social Stakeholder Management & Public
Communication

To understand what these competences involve
each Project Manager can read the defnitions
given by the International Project Management
Fig. 8 - Social Management Association (IPMA) in the ICB 3.0 for “Interested
can demonstrate a superior The success of the Project will depend from Parties” and “Communication”. ICB 3.0 is made
performance in Project her/his competence in Social Management available to whom will contact IPMA Italy at this
Management and from his ability to reach the several site http://ipma.it/index.php?option=com_cont
objectives described above pursuing all the ent&view=article&id=1270&Itemid=782.
opportunities and implementing a “win-win” The Project Manager shall read-understand-
approach in developing the project activities apply these competences in the social and
correlated with the social objectives. The public context of the Social Management
repeated success in complex projects with principles as above described.
important social challenges will prove that the
Company Mission for Social Responsibility is
actuated and will create the good Company References
reputation that will become a “competitive [1] Rettighieri M.: Project Management in Public
advantage”. Projects – IPMA Italy Seminar, Milan, April 10, 2013
In extremely synthetic terms the Project Manager [2] André C.: Gli anni dell’io - Mec, november 2013
must be consciously capable of [5]: [3] www.investopedia.com/terms/s/standard-of.
living.asp
• [...] forming an empathic relationship [4] Brundtland Report: Our Common Future – United
with the social environment in which he Nations, 1987
operates as PM on a specific project [5] OpenKnowledge Company on the Social Business
and [...] of constantly readjusting himself Subject - Social Business Forum, 2012
and project activities to social stimuli, [6] International Finance Corporation: World Bank
by means of a sound analysis/study of Group: Good Practice Note n.7 - Addressing
the ground where the contract is being grievances from Project-affected Communities,
implemented, so as to channel them September 2009
toward a successful outcome for the [7] Sullivan K.: Media and Communication Skills –
project itself. Passia Seminar, 1999

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