Page 69 - Impiantistica Italiana Maggio Giugno 2014

3. Social Management

The organisational and operational application
of the principles of Sustainable Responsibility in
Projects is “Social Management”. Companies
may change the way in which they operate
Fig. 2 - Companies are starting to view the and generate value in Projects by adopting
requirements of Civil Society as an important factor for “Social Management” objectives in the Project
the development of their activities Execution (fgure 3).

“Building the future”
“Encouraging local development”
(http://www.technip.com/en/sustainability)

Saipem
“To operate in sustainable manner means
to create value for stakeholders and to use
resources in such a way that the needs of future
generations are not compromised”.
“Dialogue, respect for local communities and
evaluation of impacts are all preconditions for
effective cooperation targeted at creating value
for local areas”
(www.saipem.com/site/download.
jsp?idDocument=1355...2)
Coca Cola
“We will deliver for today, growing a low-carbon, Fig. 3 - Companies may adopte “Social Management”
zero waste business, and inspire change for a objectives in the Project Execution
more sustainable tomorrow”.
(http://www.cokecce.com/corporate-
responsibility-sustainability) In this way they are able to start a collaboration
between their usual operational “environment”
Nike and the Civil Society. The following is a second
“Making our business more sustainable benefts positive business case that proves how the
our consumers who expect products and application of Social Management principles
experiences with low environmental impact, can generate positive results for the Project.
contract factory workers who will gain from more
sustainable manufacturing and our employees
and shareholders who will be rewarded by a 3.1 The energy Project Etileno
company that is prepared for the future”. XXI in Mexico
(http://www.businesswire.com/news/
home/20100122005661/en/Nike-Outlines- This Contract is worth more than 2.7 billionUS
Global-Strategy-Creating-Sustainable- dollars (around 2.1 billion euros) for the
Business) Engineering, Procurement and Construction
(EPC) of a Petrochemical Complex to be built
Shell Global in the Coatzacoalcos / Nanchital region, in the
“We contribute to sustainable development by Mexican state of Veracruz.
helping to meet the world’s growing energy The involved parties are:
needs in economically, environmentally and • Client: Braskem – Idesa Sapi;
socially responsible ways”. • Contractor: JV formed by Technip,
(http://www.shell.com/global/environment- Odebrecht & Ica Fluor.
society/s-development/sd-in-shell.html)
In this new thinking era the management The Project is realized in the Coatzacoalcos
style focused only on sound technical territory, where the local aboriginal communities
implementation, observance of budget and time are living (fgure 4). In this area the following
schedules are still major aspects to be pursued conditions are involving Social Management
in Projects, but are no longer decisive for the challenges:
success of the business. • a multicultural local environment;

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