Page 68 - Impiantistica Italiana Maggio Giugno 2014

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2. Sustainable the persons involved in projects or using the
Responsibility products will feel protected by the Company
policies and they will support the business.
New challenges continually raise the competitive
business advantage target. Natural Environment Management phase
The current thinking of people and organizations The attention to this subject started around 10
when participating in projects is going in years ago. The scope is to maintain a good
the direction where the “project success” is natural environment for the persons which are
considered such not only when the stakeholders involved in the project or make use of a product.
directly involved in the Project reach their The focus is wider and looking more at the
targets, but also when any other stakeholder in future. The Company Business is sustainable
some way affected by the Project is satisfed. because the persons involved in projects or
It means that a Project that produces benefts using the products will feel that their living
for the Client and the Contractor, but produces environment will be protected by the Company
damages and problems to other stakeholders policies and they will support the business.
like local communities, employees etc. is not a
“success project”. Ethical Management phase
This thinking trend is the result of the so called This is the more recent phase. The scope
“positive psychology” research. The basic is to insure continuity in the business. The
principle of this thinking trend relates to the focus is the code of conduct that the persons
fact that persons, and similarly organizations, involved in the project or in the product
are getting more positive perception of their realization shall have not to worsen the civil
efforts and performance progresses when living environment. The Company Business
they consider their targets related to relational is sustainable because the persons involved
and social objectives more than to a pure self- in projects or using the products will feel
reference appreciation: “To feel good when that their civil and social environment will be
all the world is feeling bad is a nonsense and protected by the Company policies and they
probably will not last for a long time” [2]. will support the business.
The German poet and writer Wolfgang von
Goethe expressed a similar concept: “The most All the above policies are encompassed in the
severe torture for me would be to be alone in Sustainable Responsibility policy:
Paradise”.
This thinking trend can be detected by the past • Sustainable Responsibility
evolution of the Company policies related to or Sustainable Development
Sustainable Responsibility principles. Accountability means acquiring
The following phases can be detected in this a responsible stance toward the
evolution. Environment, Society and even Profts,
to listen and provide adequate answers
Quality Management phase to the requirements of Civil Society for
The start of the defnition of Quality better living standards [3]
Assurance Policies was around 20 years
ago. Company Quality Policies and Quality • Sustainable development is
Assurance Standards main scope was to development that meets the needs of
insure that any stakeholder involved in a the present without compromising the
project or in a product would not suffer ability of future generations to meet
because of quality lacks. The focus of the their own needs [4]
Quality Management is mainly the technical
characteristics of the project or of the product. Companies are starting to view the requirements
The Company Business is sustainable because of Civil Society as an important factor for the
the projects and products are good in Quality. development of their activities (fgure 2).
Fostering sound relations with all the parties
Health and Safety Management phase. involved in the activities to be performed is a
The large attention on these subjects started requisite to obtain a type of “Licence to Operate”
at the same time. The scope was similar to from Civil Society.
the Quality Management but focused on the The current thinking trend on Social
concept that any person participating in a Responsibility can be perceived by the following
project or using a product would not suffer policy declarations of important Companies.
consequences for his/her safety and health. So
the focus is the person. Technip
The Company Business is sustainable because “Encouraging a fair return for all”

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