Page 66 - 47
P. 66
Fig. 1 - Digital themes in oil &
gas (Source: Bain analysis)
in analytics where they will deliver the most bang They haven’t updated their
for the buck (figure 1). However, in our work, we operating model
frequently see companies facing three common
challenges that are sure to limit their digital potential Too often, companies fail to connect the
over the long term. information flows in ways that will actually improve
how the organization operates. But if information
They haven’t developed a doesn’t follow structure, it gets lost. For example,
multiyear digital strategy a company might invest in visualizing a scheduling
system with sophisticated routing capabilities, but
Many companies have ventured into digital then fail to connect it to the line management’s
investments without a clear understanding of scheduling decisions. Without those connections,
where and when the transformation will bring data winds up as stranded information rather than
the most benefit. Without a clear strategic, becoming actionable insights.
multiyear path, the risk is very high that
companies could invest billions of dollars but They haven’t invested in their
only capture a fraction of the benefits. For people
People are the most important component People are the most important component of
of a winning digital strategy, yet failing a winning digital strategy, yet failing to upgrade
to upgrade their capabilities is the their capabilities is the most common pitfall in
most common pitfall in unsuccessful unsuccessful transformations. Executives should
transformations assess their team’s current capabilities and
develop a plan to manage change and improve
example, offshore drilling and production can technical expertise. This will involve a combination
benefit from advanced analytics of reservoir and of recruiting fresh talent (including data scientists
equipment data, if companies analyze the data to and other digitally savvy professionals) and
optimize equipment maintenance and minimize teaching new skills to the operational staff. No one
operations disruptions. According to Cisco data, should assume that the front line will automatically
a single offshore platform can generate 1–2 embrace new processes and digital technologies.
terabytes of data per day, but current satellite Change-management programs are needed to
network bandwidth is extremely limited due help them through the dramatic changes under
to transfer speeds around 2 Mbps, making it way - for example, learning how and why to use
impossible for subsurface and operations teams an augmented-reality interface rather than turning
on the mainland to keep up with the available to their familiar, dog-eared manual, or exchanging
information in real time. In cases like this, the data and communicating in real time with technical
lack of an integrated digital strategy that could experts to evaluate corrosion issues on a pipeline.
have placed analytics resources closer to the
data results in missed opportunities to act on Tapping the full potential
information in near real time.
Greater changes will come over time, but today
64 Impiantistica Italiana - Luglio-Agosto 2016
