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il and gas companies have been   oil prices has become more established.
                                              collecting huge amounts of data for   It is also becoming clearer that traditional appro-
                                              many years. In 2014 BP spoke of   aches like layoffs and rig shutdowns are not de-
                                              petabytes of data becoming more   livering the scale of cost reductions required for
                                              common (*). And, the situation sin-  the  current  margin squeeze.  Increasingly, execu-
                                 Oce then has only accelerated. This       tives  realize  a  new  approach  is  needed  and  that
                                  is not surprising, given that a single drilling rig, for   digitalization – properly deployed – can deliver the
                                  example, can generate 1 terabyte of data per day.  results required. Working with early adopters of a
                                  Unfortunately, this data collection has typically hap-  widespread integrated digital approach to facilita-
                                  pened via many independent pieces of equipment   te collaborative operations, ABB has proven, for
                                  and systems – each with its own data and inter-
                                  faces. This has made it difficult for people to take   The new appetite for digital is evident
                                  effective, timely decisions due to a lack of common   in the growing number of conferences,
                                  visualization at a device, process, plant and enter-  seminars and journal articles devoted
                                  prise level.
                                  Managers have felt they are drowning in data but   to the topic over the last two years.
                                  are unable to find the information they need when   Additionally, the make-up of people
                                  they need it. In fact, only one percent of information   actively exploring digital solutions is
                                  collected is being made available to key decision-       evolving
                                  makers and engineers are spending 70% of their
                                  time looking for and manipulating data.
                                  But, when times were good, addressing such is-  example, that cost reductions of 30% are achieva-
                                  sues, while important, was not seen as an urgent   ble, even more in subsea.
                                  priority. Companies would get to it “someday.” That   The new appetite for digital is evident in the growing
                                  day has now arrived.                     number of conferences, seminars and journal arti-
                                                                           cles devoted to the topic over the last two years.
                                  Changing mindsets                        Additionally, the make-up of people actively explo-
                                                                           ring digital solutions is evolving. Previously, infor-
                                  This switch in mind-set over the last 18 months is   mation technology (IT) specialists from the oil and
                                  partly driven by the growing realization that pro-  gas majors had been the ones most interested in
                                  mise of a recovery in oil price is looking less and   the topic. But, while IT managers are an important
                                  less likely. In fact, two years ago some Middle   element in facilitating the digital dream, they are not
                                  Eastern gas companies still went ahead with lar-  the ones directly affected. Buy-in from the opera-
                                  ge recruitment drives thinking the price fall was a   tional side of the business is key but, in good times,
                                  short-term blip. They are shedding many of tho-  gaining sufficient engagement from there was often
                                  se same jobs now that the “new normal” of low   difficult.




























             Digitalization has helped Eni
             Norge’s Goliat FPSO come
             online with lower commissio-
             ning and engineering costs


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