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Fig. 2 - Operating expen-
diture dynamics (total and
industry average) (source:
Reports Bain analisys)

Fig. 3 - Constraints for oil &
gas industrialization
(source: Bain analisys)

                                involving Shell and BG, as well as Halliburton and    Industrialization, coupled with innovation,
                                Baker Hughes.                                           is paramount to reduce the operating
                                Furthermore, low oil prices implies less profitable       costs, as proved by some oil & gas
                                projects and higher discipline in capital budge-
                                ting (meaning that also profitable projects are li-   players that are already exploring different
                                kely to be delayed in order to benefit from better    operational approaches, exploiting cutting-
                                conditions from suppliers and service providers).
                                Consequently, as already happened in the past,           edge technologies or adapting their
                                the oil price drop has dragged capital expenditu-                  business models
                                res down with no exceptions among IOC’s and
                                NOC’s (National Oil Company) (overall Capex           As Darwin stated “in a changing environment it’s
                                reduction estimated to be more than 47 billion        the fastest adapting species to survive, not the
                                dollars).                                             strongest”, therefore this challenging context for oil
                                Does it mean that the industry is “well equipped”     & gas players has also hidden opportunities. Other
                                to cope with the challenges of the new era? Dif-      industries, i.e. automotive, have already faced si-
                                ferently from past price drops, this time the oil &   milar challenges and overcome them by pursuing
                                gas industry has woken up finding out that ope-       “industrialization” with different degrees, from stan-
                                rating expenditures have achieved unsustainable       dardization to modularization.
                                levels (figure 2). It is a direct effect of past in-  However, industrialization in the oil & gas has been
                                vestment decisions, when high oil prices pushed       a long-lasting buzzword, whose implementation
                                both IOC’s and NOC’s to focus exclusively on re-      has been limited by several constraints such as
                                ducing the time-to-market. Nowadays, the side         (figure 3):
                                effects are clear and oil & gas companies are         •	 different technical specifications for similar
                                struggling for solutions to ultimately avoid profits
                                to shrink.                                                  projects satisfying similar needs;

48 Impiantistica Italiana - Luglio-Agosto 2015
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