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Fig. 2 - Operating expen-
diture dynamics (total and
industry average) (source:
Reports Bain analisys)
Fig. 3 - Constraints for oil &
gas industrialization
(source: Bain analisys)
involving Shell and BG, as well as Halliburton and Industrialization, coupled with innovation,
Baker Hughes. is paramount to reduce the operating
Furthermore, low oil prices implies less profitable costs, as proved by some oil & gas
projects and higher discipline in capital budge-
ting (meaning that also profitable projects are li- players that are already exploring different
kely to be delayed in order to benefit from better operational approaches, exploiting cutting-
conditions from suppliers and service providers).
Consequently, as already happened in the past, edge technologies or adapting their
the oil price drop has dragged capital expenditu- business models
res down with no exceptions among IOC’s and
NOC’s (National Oil Company) (overall Capex As Darwin stated “in a changing environment it’s
reduction estimated to be more than 47 billion the fastest adapting species to survive, not the
dollars). strongest”, therefore this challenging context for oil
Does it mean that the industry is “well equipped” & gas players has also hidden opportunities. Other
to cope with the challenges of the new era? Dif- industries, i.e. automotive, have already faced si-
ferently from past price drops, this time the oil & milar challenges and overcome them by pursuing
gas industry has woken up finding out that ope- “industrialization” with different degrees, from stan-
rating expenditures have achieved unsustainable dardization to modularization.
levels (figure 2). It is a direct effect of past in- However, industrialization in the oil & gas has been
vestment decisions, when high oil prices pushed a long-lasting buzzword, whose implementation
both IOC’s and NOC’s to focus exclusively on re- has been limited by several constraints such as
ducing the time-to-market. Nowadays, the side (figure 3):
effects are clear and oil & gas companies are • different technical specifications for similar
struggling for solutions to ultimately avoid profits
to shrink. projects satisfying similar needs;
48 Impiantistica Italiana - Luglio-Agosto 2015