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biamento: spesso si dimentica che il cambiamento Il Business Coach utilizza un processo di eccellen-
finisce nel momento in cui è stato implementato, za certificato per il raggiungimento degli obbiettivi i
in realtà si devono continuare a rinforzare i com- quali vengono individuati e prefissati ad inizio ses-
portamenti positivi nel tempo e fare in modo che sione sulla base di un questionario conoscitivo.
il processo sia incorporato all’interno dei processi Esistono vari questionari di coaching ed in mol-
aziendali e nella cultura aziendale (core values). ti casi si ritrovano applicati alcuni principi di PNL
(Programmazione Neuro Linguistica)
“Building a Visionary Company requires 1 La PNL è un metodo molto usato nel life coaching
percent vision and 99 percent alignment” e consta in un insieme di tecniche e di modelli co-
Jim Collins municazionali mirati a fare risalire il vostro meglio e
darvi nuove consapevolezze.
Abbiamo visto fin qua, quanto sia difficile impostare La PNL ha come obiettivo il miglioramento della
ed implementare un processo innovativo all’interno condizione della persona o di essa all’interno di un
di un’azienda. gruppo.

M2E Projects’ Investment in Business Coaching

The best definition of “coaching” is: a partnership with clients in a thought-provoking and creative process that
inspires them to maximize their personal and professional potential, which is particularly important in today’s uncertain
and complex environment with the specific aim to help and support them during a transformation phase. The focus
of a coach is to honor the client as the expert in his or her life and work and believe that every client is creative,
resourceful and capable to overcome the obstacles using his own resources. Standing on this foundation, the coach’s
responsibility is to:
• Discover, Develop and Sustain what the client wants to achieve
• Encourage client self-discovery
• Drive client-generated solutions and strategies
• Hold the client responsible and accountable
This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills
and unlocking their potential.

Coaching can be performed to an individual or a team that choose to work with a coach for many reasons, including
but not limited to the following:
• Something urgent, compelling or exciting is at stake (a challenge, stretch goal or opportunity)
• A gap in knowledge, skills, confidence or resources
• A desire to accelerate results
• A lack of clarity with choices to be made
• Success has started to become problematic
• When work and life are out of balance, creating unwanted consequences
• Core strengths and values need to be identified and aligned in order to leverage them

Coaching has grown significantly for many reasons, here are few among them:
• Learn to adapt to rapid changes that are taking place to the external business environment so companies can be
ready to react to challenges in a clear and effective way.
• Downsizing, restructuring, mergers and other organizational changes have radically altered the “traditional
organizations” were companies can no longer achieve results using traditional management approaches.
• Companies must commit to investing in individuals’ development (talent retention).
• The disparity between what managers were trained to do and what their jobs now require of them is widening due
to increasing demands for competitive results.
• People are wrestling with job insecurity and increased workplace pressures to perform at higher levels than ever
before.
• Companies must develop inclusive, collaborative work environments to achieve strategic business goals and to
maintain high levels of customer satisfaction.
• Individuals who have experienced the excellent results of coaching are talking to more people about it.
• People today are more open to the idea of being in charge of their own lives. Coaching helps them do just that.

As a conclusion, coaching helps individuals and companies focus on what matters most in life and business, and so
the industry continues to grow effectively during challenging times.
coachfederation.org

52 Impiantistica Italiana - Novembre-Dicembre 2017